Data + Privacy

Companies that support their gay and lesbian employees with health benefits comparable to those of their straight workers may reap greater brand loyalty, a new survey indicates.

The rich really are different from the mass market–and companies had better treat them that way. That’s what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world.

The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along