Data + Privacy

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?