Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot, New York. His six membership sites have helped him build a database of 20 million records and triple his revenue in the last year. One reason? He knows how to avoid the spam rap.
DIRECT: In this age of privacy paranoia, why would people visit a membership Web site and fill out an extensive questionnaire about themselves?
LEVY: We’re giving them something of value
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