Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures, modeled on the Federal Trade Commission’s National Do Not Call Registry, are designed to limit or stop advertising mail sent to households.
In 2005 there were three such attempts and another followed a year later. By 2007 the total had swelled to 15, prompting the Direct Marketing Association to set up Mail Moves America (www.mailmovesamerica.org), a coalition of industry groups dedicated to fighting the bills.
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