New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.
A study from mobile ad personalization platform AppLovin highlighted in this Marketing Land report predicts mobile transactions will continue their meteoric rise, pointing out that in 2010 mobile transactions represented only two percent of Cyber Monday buying. Mobile commerce has been growing steadily despite considerable friction in the mobile shopping and checkout process.
Check out the full story to learn more about why optimizing mobile sites for purchases is critical in today’s market, and why marketers need to get the word out to consumers to make the most of the Cyber Monday madness.
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