A new CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.
1 to 1 Media’s report on the study this week says the survey polled 319 senior marketing executives 
from B2B and B2C organizations across North America to explore precisely how companies are creating an internal culture that puts the customer at the core of business practices.
The study indicates that the most important characteristics of a customer-centric organization include: senior management that is committed to understanding the needs of the customer and market, a functional alignment and support of a holistic customer experience strategy and a corporate culture that places customer satisfaction above all else.
Take a look at the full story here and learn more about the importance of putting customer well-being first.
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