When it comes to selling cutlery, KitchenAid doesn’t want to just talk sharp blades and fancy handles, it wants to show consumers the benefits of its knives through a new hands-on video marketing series.
The six-episode series stars a group of culinary experts who use the KitchenAid Professional Series knives to prepare signature dishes.
Wendeline Ortiz, senior global category manager of cutlery, bakeware, roasters at KitchenAid shares all the details.
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