As consumers take in the big game this Super Bowl Sunday, they’ll be introduced to several first-time advertisers, some of which have paid up to $7 million for that coveted 30 seconds of airtime—and not just from companies in the consumer space. Advertising platform Criteo, workforce app development platform Monday.com and online retailer Rakuten—all B2B companies—are investing in the brand-building exercise this year as well. Here is the motivation behind Criteo’s presence at the Super Bowl, according to a piece in AdExchanger, as well as what a B2B company can gain from such a move.
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