Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.
MarketingProfs checked in this week with a great checklist of things marketers need to address 
before jumping headlong into the online video realm, starting with figuring out what the video content should accomplish and the types of video to be produced, to figuring out where to host the videos and how to measure video ROI.
Click here to read the full list and charge up those video cameras!
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