Crate and Barrel Taps Unica for DB Service

Posted on by Chief Marketer Staff

Cataloger and retailer Crate and Barrel has chosen Unica Corp.’s Affinium suite of products to help increase the speed, efficiency and effectiveness of its marketing campaigns.

With the move to Affinium, Crate and Barrel reportedly plans to integrate its customer data across all channels, including direct mail, stores, catalogs and Web site, www.crateandbarrel.com.

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