Coremedia-Systems Inc., a software firm specializing in tools for direct response television advertisers, has named Louis Naclerio as vice president, business analysis.
In addition, the Fairfield, NJ-based firm has appointed Randy Shumpert as vice president and product manager of long-form direct response TV, and Tyree Stokely as business analyst.
Naclario previously was Web product manager at Lenovo Group Ltd.
Shumpert, who founded Media solutions International, a software development company serving direct response advertisers, most recently served as director of agency solutions at Inter/Media Advertising Inc.
Stokely’s previous job was a as project manager at Donovan Data Systems.
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