In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing partnerships. First work is slated for early 2004.

Longtime shop Integer Group, Denver, remains agency of record. Coors hired DraftWorldwide as part of the brewer’s new plan to spread marketing assignments around; earlier this year it added two ad agencies, Deutsch, New York City, and Arnold Worldwide, Boston, to its roster led by longtime AOR Foote, Cone & Belding, Chicago.

Draft, a unit of The Interpublic Group of Cos., ranked No. 3 on the 2002 PROMO 100; it has won nearly 20 new pieces of business this year, including Bank of America, H&R Block, and the U.S. Postal Service.

In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing partnerships. First work is slated for early 2004.

Longtime shop Integer Group, Denver, remains agency of record. Coors hired DraftWorldwide as part of the brewer’s new plan to spread marketing assignments around; earlier this year it added two ad agencies, Deutsch, New York City, and Arnold Worldwide, Boston, to its roster led by longtime AOR Foote, Cone & Belding, Chicago.

Draft, a unit of The Interpublic Group of Cos., ranked No. 3 on the 2002 PROMO 100; it has won nearly 20 new pieces of business this year, including Bank of America, H&R Block, and the U.S. Postal Service.