Converto Launches New Product to Help Attribute Social Media Activities
Converto, an advertising analytics and optimization technology company, has just launched a new product that will help draw a direct line from things like Twitter streams, YouTube channels, Pinterest pins and Facebook activity to sales. The product will also track display advertising, paid search and other online ads. “The firm gave the example of a Pinterest ‘pin’ of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one ‘pin.'” (socalTECH.com)
