As disciplined marketers, we all try to fully understand our target audience before crafting brand messaging and advertising. We know we must learn what’s important to our customers, then shape a marketing plan to align with their demographics, psychographics and the all-important behavior graphics. Targeted marketing, customer segmentation, consumer trend analysis and other important disciplines are all part of our tool kit.
But in the proverbial trenches where we’re fighting to make informed decisions, the target keeps moving. Not only is it moving, it’s becoming a veritable chameleon
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