Contest Builder, the top gamification app on Salesfore.com AppExchange, has secured $1 million from Detroit Venture Partners and ePrize. Contest Builder was created by LevelEleven to motivate sales personnel at ePrize. It uses the customer relationship management Salesforce.com database to enable managers to create contests to incentivize salespeople to book meetings, close deals, etc. Contest Builder is equipped with real-time feedback and analytics. LevelEleven is being spun off from ePrize and will move to the M@dison Building in downtown Detroit. (TechCrunch, MLive.com)
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