A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.
The predictions cover investment, organizational structure, content creation & curation, distribution and measurement & ROI. Of note is to get ready for some finger pointing as content marketing teams that weren’t up to snuff start blaming the discipline itself. Earned and paid media will ramp up as distribution channels. And content marketers will put their money where their mouths are as they refine strategies and look for great results.
This infographic gives us the skinny.
Why You Should Optimize Digital Content for Vertical Screens
Network
