Consumers Increasingly Unwilling to Trade Information for Loyalty Benefits: Study

Posted on by Chief Marketer Staff

Only 77.2% of consumers described themselves as long-term loyal customers, compared to 83,8% last year, according to What Drives Customers?, a NRF Foundation study.

Much of the resistance is the result of increasing consumer unwillingness to impart information needed to fuel loyalty programs. While 89.8% of shoppers were willing to surrender their name, 78.1% gave their e-mail addresses, and 60.7% offered street addresses, relatively few allowed retailers to track their weight (14.4%); income (12.5%); employer (10.9%); and net worth (8.2%).

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.