Consumer Packaged Goods Creative Showdown: Slideshow
The Clorox Co. Pine-Sol Deep Clean Diva (TPN)
Pine-Sol enlisted agency TPN last year to ensure that when these cleanliness fanatics got scrubbing, they did so with its cleaner and not a cheaper version. The company also wanted to make sure that its product, although long the dilutable cleaner of choice in African-American households, wasn’t associated merely with a strong scent and clean floors but also with a range of uses and fragrances.
The social media campaign, “Deep Clean Diva,” awarded “the coveted Deep Clean Diva crown.”
