Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
There's plenty of discussion going on around vertical videos. Here's an update on what you need to know.
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
Here's what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.
This article delivers seven easy-to-use interactive content marketing tools to maximize the impact of your marketing.
Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.