CONSUMER-MARKETING | TECHNOLOGY

Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.

The time is overdue for the tech marketer to realize that this is exactly the environment in which marketing adds its greatest value.