CONSUMER-MARKETING | RETENTION

mercury customer experience

Four Brands Getting Customer Experience Right

|  by Ryan Hollenbeck

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

soccer sports sponsorships

Evaluating Sports Sponsorship Impact: 3 Tips

|  by Brian Foley

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

GDPR

GDPR: 3 Tips for Compliance

|  by Ben Jackson

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!