CONSUMER-MARKETING | RETENTION

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Five common challenges marketers face today and how AI can help.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.

A new holiday trends report helps marketers understand the frazzled holiday shopper.

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.