CONSUMER-MARKETING | RETENTION

General Mills Plays Games

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

HSN Plays Games

|  by Chief Marketer Staff

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

Shop and Win

|  by Chief Marketer Staff

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Put your best marketing of 2020 in the spotlight and enter your campaign in one (or more!) of 46 categories. Click here to submit.
	
        

CHIEF MARKETER 200

CM 200

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