Data Driven ROI
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Acquisition
Heinz Offers Second Chance at Consumer-Generated Ad
H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.
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Acquisition
Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes
Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.
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Acquisition
Hanes Canada Launches Instant Win Games
Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.
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Acquisition
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.
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Data Driven ROI
Using Controls to Plan and Evaluate
One of the most effective ways businesses and marketers can improve profitability and identify the marketing function’s contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.
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Acquisition
Green Giant Pushes Veggies with Games, Videos
Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun.
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Data Driven ROI
Database Guru Hughes Eyes E-mailers
(Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two.
And he could be on to something.
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Acquisition
Samsung Searches for Good Samaritans to Carry Olympic Torch
Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing.
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Acquisition
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice.
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Acquisition
Wise Finds Success with Modell’s
Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year.