Data Driven ROI
-
Acquisition
America’s Sweepstakes King
Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,
-
Acquisition
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.
-
Acquisition
Best Western Drives Loyalty Via Winter Windfall Game
In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.
-
Acquisition
General Mills Narrows Curves Contest to 12
General Mills is just votes away from finding the next woman to appear on its Curves cereal box.
The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.
-
Acquisition
Cigna Runs Essay Contest for Road Race Entry
Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.
-
Data Driven ROI
Bisnode Acquires Lundalogik
Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.
-
Acquisition
DIY Video Contest Draws 55,000 Entries
The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks
-
Acquisition
Scholastic Promotes “Golden Compass” Series with Online Chat
Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic
-
Acquisition
Freestyle Links With Loop’d Network
Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship
-
Acquisition
Doritos Pares Super Bowl Contest Entries to 10
Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest