![Lime-A-Rita The Ritas](https://chiefmarketer.com/wp-content/uploads/2018/02/the-ritas-850-160x125.png)
Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.
People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role