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Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders.
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.
Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.
The American auto racing company bills the series as the “first esports competition created to attract and identify young talent."
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company.
A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts.
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.