Engagement
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Engagement
P&I Postscripts
BURGER KING: is out with new kids meal premiums tied to…SEARS, ROEBUCK AND CO.: has expanded its…AVIS: is out with a summer safety promotion, giving copies of
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Engagement
Dell Offers Incentives Via Online World Cup Game
Consumers in the U.K. could score thanks to a Dell promotion tied to the World Cup Tournament underway in Germany.
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Engagement
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
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Engagement
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.
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Acquisition
Lengthy Research Leads Disney to Global ‘Dreams’ Theme
Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.
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Acquisition
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
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Acquisition
Consumers Vote for Oreo Idol
Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.
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Engagement
McDonald’s Celebrates World Cup Fever with Global Campaign
McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.
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Engagement
Coors Highlights Hispanic Leaders as Part of Broader Campaign
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.
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Direct Marketing | Print
Sharper Images Losses Widen
Sharper Image Corp. reported a net loss of $12.6 million for the first quarter compared to a net loss of $4.6 million last year.