Engagement
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Acquisition
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries
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Direct Marketing | Print
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.
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Engagement
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.
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Acquisition
Staples Fields Photo Contest—with Royalties
Office supply chain Staples is looking for a few good photos that it can turn into posters.
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Acquisition
Monster.Com Rolls Out Marketing Campaign
Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.
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Direct Marketing | Print
Post Offices Closed Today to Honor President Ford
There will be no regular mail delivery or retail service at U.S. Post Offices on Tuesday, Jan. 2.
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Direct Marketing | Print
List Hygiene: Cleaning Up
(Multichannel Merchant) With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case.
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Acquisition
Warner Bros., VH1 Launches Songwriter’s Contest
Calling all songwriters. Warner Bros. Pictures and cable music channel VH1 are on the hunt for an original love song as part of a new online contest.
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Engagement
Wild Oats Pushes “Healthy Aging” In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully
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Acquisition
USA Network Teams With Sonic for Nashville Star
USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.