Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.
The #SheIsEqual Summit convened what P&G termed “the brightest minds in policy, the private sector and entertainment.”
If you’re not already making moves to align the organization around the customer and collaborate across all departments, now’s the time to do it.
Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.
With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too.
The mobile libraries offer local children access to books by creating a space where books can be donated and shared for free.
Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.