Oil of Olay is out with a new body wash and is using a sweepstakes to build sales. The sweepstakes touts the Olay Ribbons Body Wash and features a three-day trip to Las Vegas to see Cirque du Soleil's "O" at the opulent Bellagio hotel and casino. The ...
Capitalizing on the popularity of European soccer in the U.S., Fox Soccer Channel has launched a sweepstakes in search of the "Ultimate Chelsea Fan." The promotion also celebrated Barclays English Premier League champion Chelsea FC's 100-year ...
Kids' network Nickelodeon has hired VH1 veteran Brenda Freeman as senior VP-promotions marketing. The position was effective Jan. 8. In her new role, Freeman oversees development and execution of all promotions and marketing efforts for Nickelodeon and ...
American Online is teaming up with GSN, the network for games, to design a blackjack Web page for AOL.com. Under the partnership, the blackjack hub at AOL.com/Blackjack will offer free Blackjack game play and tips from pros. The site is expected to ...
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop ...
Diageo-Guinness USA, Inc. is turning to its Red Stripe beer fans to produce a version of what a Super Bowl spot should look like in an online contest.
SportsBlast, the production company responsible for The Kellys, an animated series featured on NASCAR.com, will award a fan with a trip for four to the 2006 Daytona 500. The winner will receive tickets to the Feb. 19 race, as well as tickets to ...
A 2006 Sundance Film Festival is the perfect locale for Chrysler to launch a film competition, in which contestants can vie for a Chrysler Crossfire. Starting Friday, the carmaker will launch Chrysler in The Movies: Virtual Film Competition with ...
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures ...
Quiznos Sub is celebrating its silver anniversary giving consumers a chance to walk away with their very own Quiznos Sub restaurant. Throughout 2006, the restaurant chain Quiznos is giving its loyal customers a chance to win one of 12 Quiznos Subs ...
