CBS Tunes Into Supermarkets
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.
Ralphs is out with a consumer promotion that bows the grocery store's first-ever customized movie card.
Avis Rent A Car System is driving consumers to a new incentive program it launched this month that focuses on entertainment versus a traditional marketing strategy. Janis Jarosz, VP-market development Cendant Car Rental Group, spoke with PROMO P&I about the Avis Music Giveaway
Safeway is using its loyalty card program to donate up to $1 million to local non-profits this month.
Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown.
Bubblegum maker Topps Co. and Time, Inc.'s Sports Illustrated for Kids have joined forces to promote trading card collecting for kids.
Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found.
Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.
MCDONALD'S: is out with new toy premiums as part of its...LOYALTY LAB: hired Doug Brewsher as...