JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets.
Eos Airlines is normally not in the business of betting, but it's willing to make an exception with a new promotion to offer a money-back guarantee to select first-time flyers.
For the first time in three years, domestic automakers' average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.
McDonald's is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game.
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.
Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, ...
