JetBlue Airways is offering pampering premiums and self-serve pantries hoping to fill seats on red-eye flights and distinguish itself in fiercely competitive transcontinental markets.
The airline has partnered with Bliss, a popular New York spa, to develop Shut-Eye, an onboard experience that offers passengers a kit that contains Bliss-branded mint lip balm, lemon and sage body butter, an eyeshade and ear plugs. The kits are distributed on flights traveling between the west and east coasts.
A self-serve snack bar offers free snacks and beverages throughout the flight.
Just before arrival, customers will be treated to hot towels and Dunkin’ Donuts coffee, orange juice or bottled water.
“Everyone knows the lowest fares can usually be found on overnight flights,” said David Neeleman, JetBlue’s chairman and CEO, in a statement. “And now, JetBlue’s crewmembers are pleased to make the flight as great as the fare. Customers will now think of our overnight flights as a ‘shut-eye’ not a ‘red-eye.’
On Monday, JetBlue was one of four discount airlines to sweep the top spots in the 16th annual Airline Quality Rating report, which is based on various indicators of customer service. JetBlue ranked No. 1 for the third consecutive year.
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