CONSUMER-MARKETING | ENGAGEMENT

Morton Salt highlights the history of its iconic "Umbrella Girl" with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell's Sporting Goods this month with a "Double Play!" joint promotion.

Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

Baskin-Robbins' is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.

Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state's residents a chance to win a trip to the event and receive racing merchandise.

Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network's second season premiere episode of The Closer days before it airs nationally this month.

Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company's money.