CONSUMER-MARKETING | ENGAGEMENT

Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.

Energy-bar maker Clif Bar & Co. is worried about global warming, and it’s using a promotional tour to rally consumers to do something about it.

Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.

Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.

Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million.

NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.

Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.

Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.

7-Eleven is playing sports hard this year as part of its local marketing strategy.

Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow.