Lay’s Taps TV Show to Share the Joy
Lay’s potato chips have found a new home on TV and online.
Lay’s potato chips have found a new home on TV and online.
Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.
The Boston City Council plans to conduct a series of workshops on guerrilla marketing to resolve problems the city encountered with two recent campaigns conducted there.
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.
Papa John's has kicked off a marketing deal with GameFly to drive trial of its online video game rental service and its products.
Six Flags, Inc. has kicked off a marketing partnership with Sara Lee to make Ball Park franks the official hot dog and a corporate partner of the theme park.
Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.
Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise.
Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.