CONSUMER-MARKETING | ENGAGEMENT

Royal Caribbean International has created a new loyalty program for kids offering exclusive benefits and rewards with every trip.

A new media brand launching this week targets tweens—and the marketers who want to reach them.

Lord & Taylor is giving its database marketing a makeover.

Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.

Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.

The New York Incentive, Rewards and Recognition Expo (IRRE) is banking on top-name brands and an upscale venue to draw thousands of attendees to breathe new life into the trade show

Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.