Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month.
Duck Tape continues to come up with novel ways of promoting its brand, even to younger generations.
Sesame Workshop is launching an instant-win game around an upcoming DVD release starring Elmo and friends, which offers the chance at a walk-on role on “Sesame Street.”
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
JetBlue Airways is kicking off its partnership with “The Simpsons Movie” with a sweepstakes overlay for loyalty program members and an unusual tie to the characters’ hometown
Customers do have relationships with retailers, but there is work to be done to strengthen those ties, a new study has found.
Norwood Promotional Products is phasing out its points-for-purchase rewards program, and instead will replace it with a new rebate offering.
American Airlines and MasterCard Worldwide has partners to launch a sweepstakes tied to Universal Studio’s “The Bourne Ultimatum” for a chance to win 1 million AAdvantage bonus miles.
Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.