CONSUMER-MARKETING | ENGAGEMENT

APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9.

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in.

Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards.

A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness.

Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party.

XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize.

Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube.

Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood.

Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products.

The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea.