Weather Channel, Nissan Team Up on “Epic Conditions”
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.
The Weather Channel is looking to build a franchise of “Epic Conditions” with Nissan as sole sponsor of the show on air and online.
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.
HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.
Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest
Honda is putting a different spin on its annual collegiate battle of the bands, issuing a DVD of last year’s competition leading up to last January’s finale at the Georgia Dome.
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.
Macy’s Corporate Marketing has created the Macy’s Parade and Entertainment Group and promoted executives to head the teams.