CONSUMER-MARKETING | ENGAGEMENT

Fox Soccer Channel is throwing a party to pump up its first decade of covering the world’s most popular sport.

The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig.

Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand.

Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow.

In a unique media tact, the National Hockey League will introduce two TV spots today on NHL.com carrying the league’s new tagline “Live Every Shift.”

Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car.

A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.

The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.