Infiniti Aims at Hispanics in Invite-Only Campaign
Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.
Inifiniti is making its first pitch aimed directly at Hispanic consumers with three major-market events accompanied by localized TV campaigns.
If you happen to be about town in Manhattan today, you might see KFC’s 12-foot illuminated truck featuring a life-sized box of its Triple Dip Strips.
Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.
Jaguar will sponsor an evening of amateur boxing and auction a car to benefit a Chicago children’s charity.
Pepsi’s Mountain Dew brand has launched an online game, “Dewmocracy,” that lets players team up and design the flavor, color, name and marketing graphics for a new entry in its product line.
Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.
Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.
Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.
Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.