CONSUMER-MARKETING | ENGAGEMENT

Consumers love to get free music downloads. Starbucks, on Nov. 7, wrapped a month long promotion that gave away more than 50 million iTunes songs.

Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

Boston Red Sox fans who bought sofas during Jordan Furniture's Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

The college bowl scene, once a few games dominating New Year's Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.

NASCAR hit the Big Apple in a big way this week for its annual Champions Week event, with several sponsors in tow.

Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

Smirnoff is reinforcing its “Discover Clarity” message this holiday season with a national sweepstakes in which 10 customers will each be chosen to receive a $10,000 diamond.

Land O’Frost is running its first contest with Twentieth Century Fox Home Entertainment for a holiday contest that gets people thinking about their most miraculous holiday memories.

Extreme couch potato enthusiasts will have another competitive venue to demonstrate their skills when ESPN Zone expands its annual Ultimate Couch Potato contest to its New York location on New Year’s Day.