When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.
BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property.
In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model.
Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.
Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.
Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”
Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal.
Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX.
Two iconic contemporary American entertainment experiences will mesh later this year when an “American Idol” attraction goes to Walt Disney World.
