CONSUMER-MARKETING | ENGAGEMENT

Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.

MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.

LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.

Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.

Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey.

Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.

Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice

Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.

Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.