CONSUMER-MARKETING | ENGAGEMENT

MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure.

Tight restrictions and confusing rules hamper many credit card holders from reaping their rewards, a recent study found

Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages

The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen

Travelers who incur airline baggage fees on vacation departure flights can recoup some of that cost on arrival if their final destination is at a Kimpton Hotel

As the price of gas keeps rising with the temperature, Six Flags America is offering a buy-one, get-one-free deal on admissions at most of its regional theme parks through July

MCDONALD’S: is linking its latest Happy Meal toy premiums to DreamWorks Animation SKG, Inc.’s “Kung Fun Panda film. SEASTONE: a specialty gift card packaging provider is teaming up with Walt Disney to launch the Walt Disney Collection for gift card packaging

Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales. Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases

Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.