CONSUMER-MARKETING | ENGAGEMENT

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner

Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office

General Mills is out with a marketing campaign to reinvigorate its Chex Cereal Party Mix, which includes an online sweepstakes, videos and recipes

British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release

KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos

The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company

Philips Norelco, the company behind the “Shave Everywhere” body grooming site that got its message across with produce

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft