CONSUMER-MARKETING | ENGAGEMENT

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom

O’Charley’s inc., a Nashville-based chain of multi-concept restaurants, has added interactive, customizable gift cards to its online capability

Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April

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For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign