CONSUMER-MARKETING | ENGAGEMENT

As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald's essay contest will be headed there to enjoy four days of the events

Number three pizza seller Papa John's International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar

A new tie-in incentive campaign is giving parents two things they may need badly for a happy home: a DVD version of the animated film made from the modern children's book classic "Cloudy with a Chance of Meatballs"

Hilton Hotels will celebrate its 22nd year as a partner of the Recording Academy with a pair of campaigns—one for loyalty members, one for staff associates-- tied to the 52nd Grammy Awards ceremonies, to be broadcast on January 31

Borders Group, Inc. has a new vice president of customer loyalty

Office Depot, which first opened locations in Puerto Rico in 2007, is now offering residents there the opportunity to join its Worklife Rewards loyalty program

VISA: a worldwide Olympic Games' sponsor for more than two decades, is encouraging cardholders to increase their frequency of use by offering a sweepstakes that will award one winner a trip to the Olympic Winter Games for life

The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film "Valentine's Day"

"Twilight" vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors

Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner